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Ultimate Backlink building strategies for 2019

In its infancy, Real time marketing involved creating a marketing strategy focused on up-to-date events. Marketers made use of current trends and customer feedback. While working to attach consumers with products and services they might use. Real time marketing grew in popularity with the increase of social media. Because it provided businesses with access to real-time information on track audiences; marketers were ready to tap into that information. And transform it into messages and products that they thought the customer might like.

This marketing strategy owed its effectiveness to the very fact that folks want to be a part of trends. For instance, marketers took full advantage of the Pokémon Go craze. And Oreo took advantage of the facility outage in one tweet. By taking advantage of current events and fads. Marketers have increased. Their chances of creating their products and services appeal to customers.

Benefits of Real-Time Marketing via Customer Behavior Analytics

As with any marketing trend, however, real time marketing has evolved. While it still incorporates current trends, it does so during a far more customer-centric way. Real time marketing now makes use of all types of customer data. To assist companies to understand exactly how customers behave. Lead Sift points out that “the definition of marketing has changed over the years. As brands experiment with new methods of reaching their audience.” Some LeadSift explains, see real-time as leveraging current events.

Still, others see real-time marketing as “the right message delivered at the proper time. On the proper platform, no matter how ‘real-time’ the content actually is.” Early real time marketing was a risky business. Marketers were charged with taking advantage of moments as they occurred and hoping they got the tone right; otherwise, their marketing efforts easily became embarrassing blunders all across the web. 

Real-time marketing tools

Successful guesses paid off as people shared, retweeted, and liked real time marketing messages on social media; other times, companies missed the mark and left people confused and sometimes angry. The results of real-time marketing improved.  Because it shifted to specialize in customers and technology improved. To offer marketers insight into customer behaviors and preferences in real time. In fact, because of customer analytics, insights platforms. And real-time marketing tools, marketers and their companies have access to real-time information at the individual customer level. Customer data from multiple sources gives companies a more complete view of their customers. 

Knowing their customers’ up-to-date preferences and trends help companies make next-best-action and next-best-offer recommendations that are supported data. Because of real-time marketing via customer behavior analytics. Companies are better positioned to interact with customers in a timely. Relevant ways throughout their journey and ensure they’re making the foremost relevant offers.

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